Oreo - Cookie Vs. Creme
I was asked to work during the Oreo Cookie Vs. Creme Super Bowl 2013 campaign. Where users of the popular social media photo editing app, Instagram, would take a picture of their desire and hashtag, “#CookieThis” or “#CremeThis” where then the image would be picked up by the Wieden+Kennedy team and filtered to the best and appropriate images to be handed to 14 food sculptures where they could attempt to recreate the exact photo, by using only Oreo cookie or completely out of Oreo Creme!
Where a picture of the final sculpture would be taken on an iPhone and sent to me, I helped produce the images by compositing and retouching for final delivery of the instagram image. I would retouch any blemishes and create a consistent look.
