Facebook - Year in Review 2018
Facebooks Year in Review 2018 is a delightful little personalized video that Facebook deliverers to the user that show cases the best moments of your year. 2 billion of these personalized videos will be made for everyone on the Facebook platform.
The video will appear in users’ News Feeds through December 27 and will also be visible on Memories Home.
Users told us in past research that variety is important to keep them engaged, both when watching their own videos and when seeing their friends’. This year, rather than having everyone receive the same video creative, we created 11 different modules that bring to life different types of user content. Users will receive a video with either 3 or 5 of these modules (bookended with an intro & outro), depending on what they shared on the platform in 2018. Final modules:
- Relationship
- Big Moment
- Travel
- Friendship
- Birthday
- Family
- Most liked photo
- New friends made
- Highlights (3 variations)
Creative Team
- Daniel Illic
- Dinesh Dave
- Edward Vince
- Ian Bauer
- James Smith
- Katelyn Ursu
- Lynn Nakamura
Producers
- Rebecca Heim
- Sara Mott
- Sharon Paravastu
Product Design
- Dinesh Dave
- Virginia Cagney
Engineering
- Al Mooney
- Ben Jaffe
- Conan Cai
- Megan Hansley
CG Agency
- Hornet Inc.
Director
- Sam Mason
