Apple.com
Apple.com homepage had not been designed in almost 15 years. Since 1998, Apple.com has served billions of customers all over the world. But the website had carried the same design language since 98’. One product hero on top, with 3-4 tiles at the bottom that would rotate based on product launch, or time of year.
Apple leadership wanted to tackle a big one, to reinvent and change apple.com with a more of a flexible, modern and modular design system, that could work for any big moment, or small moment for the company.
Myself along with a small and nimble team helped tackle this huge undertaking and design problem, to come up with something unique and fresh that can support any sort of announcement, product video and animations that could work across all breakpoints, devices, globally on all markets.
Art Direction
- Alex Pico
- Stephanie Goldthorpe
Design
- Dinesh Dave
- Cliff Li
