Dinesh is a Creative Director exploring how brands and interactive experiences can make emerging technology feel human.

Work is Play

,

Creative Director

,

2024—Present

Co-founder and Creative Director at Work is Play Studio — a fun-size design studio specializing in high-impact websites and digital experiences. We partner with tech companies for whom the website is the business — not just a brand touchpoint, but a core revenue engine. We design narrative-driven, interactive web experiences that don’t just inform — they delight, differentiate, and convert. In a sea of sameness, we bring joyful, standout design to the web. Because when your brand dares to break the mold, people notice—and that’s what drives results. Our name is a nod to how we work: with curiosity, creativity, and joy. Because when you love what you do, the work works better.

lineage

Never ending site

novo product

lineage webgl

lineage details

Teak Mobile Nav

Lorikeet

clarify ai

lineage details

lineage portal

lineage

Novo product illustration

Lineage mobile

Novo launch

ZOE Campaign

Work is Play

,

Creative Director

,

2024—Present

Co-founder and Creative Director at Work is Play Studio — a fun-size design studio specializing in high-impact websites and digital experiences. We partner with tech companies for whom the website is the business — not just a brand touchpoint, but a core revenue engine. We design narrative-driven, interactive web experiences that don’t just inform — they delight, differentiate, and convert. In a sea of sameness, we bring joyful, standout design to the web. Because when your brand dares to break the mold, people notice—and that’s what drives results. Our name is a nod to how we work: with curiosity, creativity, and joy. Because when you love what you do, the work works better.

lineage

Never ending site

novo product

lineage webgl

lineage details

Teak Mobile Nav

Lorikeet

clarify ai

lineage details

lineage portal

lineage

Novo product illustration

Lineage mobile

Novo launch

ZOE Campaign

Meta

,

Art Director + Product Designer

,

2018—2024

Facebook Product @ Meta — Art Director / Product Designer / Prototyper on the Visual Systems team. Responsible for aligning org and company goals, and strategically execute products by designing, prototyping, product flows with strong narrative driven experiences while delivering concrete end-to-end solutions for high-level problems. Currently building next generation of video products for Meta’s family of apps using, machine learning effects, Reels, avatars. While also building influencing creative within Metaverse and web3 experiences.

Birthdays in XR

museum effect

Avatar Reaction in Stories

Meta

,

Art Director + Product Designer

,

2018—2024

Facebook Product @ Meta — Art Director / Product Designer / Prototyper on the Visual Systems team. Responsible for aligning org and company goals, and strategically execute products by designing, prototyping, product flows with strong narrative driven experiences while delivering concrete end-to-end solutions for high-level problems. Currently building next generation of video products for Meta’s family of apps using, machine learning effects, Reels, avatars. While also building influencing creative within Metaverse and web3 experiences.

Birthdays in XR

museum effect

Avatar Reaction in Stories

Apple

,

Art Direction + Interaction Design

,

2014—2018

Art directed end-to-end new product launch web pages, working closely with all stake holders across the Marcom creative division and executive and leadership teams with designing highly crafted level of pixel-perfect designs with animation and prototyping for Apple.com.

imac pro hero

homepage-relaunch

watch-sport

watch-hero

Integrated Homepage

watch-hero

watch-sport-hero

book-hero

watch-sport-info

watch-interior

Apple

,

Art Direction + Interaction Design

,

2014—2018

Art directed end-to-end new product launch web pages, working closely with all stake holders across the Marcom creative division and executive and leadership teams with designing highly crafted level of pixel-perfect designs with animation and prototyping for Apple.com.

imac pro hero

homepage-relaunch

watch-sport

watch-hero

Integrated Homepage

watch-hero

watch-sport-hero

book-hero

watch-sport-info

watch-interior

Freelance

,

Design

,

2012—Present

A selection of freelance projects over the years.

Public School New York

undefeated dot com

loom report

undefeated dot com

undefeated

undefeated store flow

ea games — fifa 23

loom report

island book

Freelance

,

Design

,

2012—Present

A selection of freelance projects over the years.

Public School New York

undefeated dot com

loom report

undefeated dot com

undefeated

undefeated store flow

ea games — fifa 23

loom report

island book

Speaking engagements + Mentorship

,

,

2012—Present

Nullam quis risus eget urna mollis ornare vel eu leo. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Etiam porta sem malesuada magna mollis euismod. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Rocket — Brand and Web presentation

Rocket — Q+A

SCAD — Facebook Student Workshop

SCAD — Student workshops

Rocket — Brand and Web presentation

SCAD — Panel

Portland state — presentation

Speaking engagements + Mentorship

,

,

2012—Present

Nullam quis risus eget urna mollis ornare vel eu leo. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Etiam porta sem malesuada magna mollis euismod. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Rocket — Brand and Web presentation

Rocket — Q+A

SCAD — Facebook Student Workshop

SCAD — Student workshops

Rocket — Brand and Web presentation

SCAD — Panel

Portland state — presentation